Q. With do-it-yourself software like MS Publisher and MS FrontPage available, why should I use a marketing professional?
A. The software that one uses is not the issue, but rather, the concepts one uses. The best example would be one who decides to represent oneself in a court of law and one who hires a lawyer—the outcome is usually extremely different. Which result would you prefer?
Q. What’s the difference between my local printer, who employs graphic designers, and a marketing professional?
A. While a printer can produce high-quality material, typically they produce what you provide and do not offer professional marketing consultation or copy writing services. For example, there are 22 laws of marketing that need to be adhered to if you want success. There are marketing strategies that deliver greater results than others. A marketing professional, like Success by Design, are experts in these areas.
Q. But I’m just a small store-front business; do I really need a marketing professional?
A. The answer to that question depends on what you want to achieve. If you want to gain customers other than those that may see your Yellow Pages ad or walks by your store front, then the answer is yes. Marketing efforts are to help drive business to your enterprise. The more people who are aware of whom you are and what you offer, the more will eventually buy!
Q. Isn’t a marketing professional expensive?
A. The answer is yes and no. An inexperienced marketer is extremely expensive, because you will pay for a service/material that will produce little to no results. An experienced marketer costs nothing, because advertising/marketing is paid for by the sales it generates. Therefore, it pays for itself. Success by Design offers great experience, yet charges less than other marketing companies.
Q. How do I get started?
A. We recommend that you take our survey. This will get your mind flowing on issues you may not have considered and gives us a base to start from. Then we will contact you to conduct a small interview to deduce your exact needs.
